Oil prices are plunging fast, and few countries are feeling the pinch more than Nigeria.

Crude prices have fallen by 75%, and Nigeria, Africa’s biggest oil producer, is now losing money by pumping it. Just last week, the government announced it’s looking to borrow up to $9 billion to plug the gaps in its shrinking finances.

The slump has led to massive cuts in foreign currency, and exchange dealers offering rates much higher than the official 199 naira (₦) per U.S. dollar. Imported goods are quickly becoming unaffordable.

Now, Nigerians are taking to Twitter to bring their economy back from the brink. They’re using the hashtags #BuyNaijaToGrowTheNaira and #BuyNigerian to promote local goods and services, in the hope that it will bring a much-needed boost to the nation’s economy.

Championing “Naija” Products

To encourage more Nigerians to buy homegrown goods, Twitter users are showcasing everything from “Made in Nigeria” sunglasses to buses and beds.

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Happiness is when you please your customer not when u rip off their £$€¥…

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13-Buy Innoson cars. I buy them as official cars for my staff. It supports jobs in Nigeria

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My little brother has his own brand of shoes.

Promoting Nigerian Pride

For some, #BuyNaijaToGrowTheNaira is about being proud of Nigerian brands, and encouraging start up businesses to provide jobs for the young.

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Young Nigerians using home grown ideas to grow the economy and create jobs.

While a few have taken to Twitter to complain about the low quality of Nigerian goods compared to imports, others say buying Nigerian goods will eventually lead to better products.

14-No nation is an island, but if we fly Nigerian airlines, eat local food and patronize our football league we can

@benmurraybruce Nigerian products may not be of world standard at the moment but our patronage will take them there.

The Nigerian government currently gets 75% of its revenue from the oil sector. It is now planning to invest in infrastructure projects to bring about major economic reform by making the country less dependent on oil.

 

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